Marketing Manager

Marketing Manager

Sensational Kids is seeking to hire a Marketing Manager to help us grow our innovative social enterprise. This is a full-time role which will take overall responsibility for the marketing function of Sensational Kids. If you are looking for a rewarding role with a real sense of purpose this might just be the role for you.

A career at Sensational Kids will challenge you, inspire you, and motivate you to make a difference in the lives of children and families!

 

About Sensational Kids

Sensational Kids is an award-winning social enterprise, that has already changed the lives of over 9,000 children, saving their families over €2 million in therapy fees. We provide vital front-line therapeutic supports, such as speech & language and occupational therapy, for children with additional needs, ensuring that these children in need have access to vital supports when and where they need them.

Fundraising and earned income from Sensational Kids’ Child Development & Learning Store and training workshops help to subsidise our therapy services, so that we can bridge the gap between public and private therapy services, providing a practical, accessible, and affordable service for those in need.

Established in 2007, Sensational Kids operates as a child development centre, providing three key offerings for children and their families.

  • Subsidised therapy services for children in need of additional support
  • Professional development training workshops for those working with children with additional needs
  • Access to a range of specially selected learning resources from our play, develop & learn store, which is Ireland’s only toy store run as a social enterprise to provide therapies for children in need

Collectively, these services are ensuring that the children benefiting from them can improve their skills and maximise their potential.

Sensational Kids is currently in a period of growth as we deliver our plans to grow and scale our social impact.

 

Marketing Manager, The Role

 

As Marketing Manager, you will be responsible for developing and setting a marketing strategy that builds on continued growth by maximizing our sales potential and for achieving revenue budgets.

It requires a very ‘hands-on’ role in implementing that strategy, from organising events and delivering marketing activities which includes the promotion of products and services right the way through to analysing data and the effectiveness of marketing campaigns.

This role will take overall responsibility for brand management and corporate identity and will report to The Head of Fundraising & Communications.

 

Key Responsibilities

 

Collective Management Responsibilities

  • Together with the management team at Sensational Kids, you will have a collective responsibility to grow and scale the impact of Sensational Kids to meet our key objectives of increasing the number of children supported by Sensational Kids and increasing financial sustainability.

 

Planning & Evaluating the Marketing Plan

  • Developing, implementing and executing a strategic marketing plan for the entire organization
  • Management of the marketing budget
  • Analyze trends and analyse the effectiveness of promotional campaigns
  • Provide regular reporting and updates to the CEO and Management Team
  • Have a good understanding of the competitive market and carry out regular SWOT analysis
  • Inform leadership teams on current market trends and conditions
  • Reporting on marketing campaign performance, suggesting adjustments to improve profitability

 

Business Development

  • Assisting with the preparation of proposals for service level agreements with service providers and agreeing and setting terms of these SLAs
  • Preparation of tenders and proposals for products and services
  • Focus on maximising revenue from our online store and regional retail outlets
  • Promotion and marketing of online shop and retail outlets, with a focus on our store’s unique position as a social enterprise supporting vital supports for children
  • Manage key accounts
  • Generate online traffic for the online store and identify new funnels
  • Responsibility for developing and implementing strategies for repeat customers for the online store

 

Workshops & Training Events

  • Organization and promotion of professional development workshops and training events provided by Sensational Kids.
  • Represent Sensational Kids occasionally at events

 

Brand Management

  • Ensuring broad public awareness of the organisation nationwide
  • Managing traditional marketing campaigns (print, direct mail, customer communications) to deliver competitive ROI
  • Developing of marketing materials
  • Liaise with designers on physical marketing content

 

Impact Analysis

  • Co-ordinate and assist with the publication of the annual report
  • Co-ordinate bespoke reporting on social impact report, including regular customer surveys to provide analysis of our social impact

 

Communications

  • Develop and implement effective communication strategies and campaigns that build customer loyalty programs, brand awareness, and customer satisfaction for services, products, events and occasional job opportunities.
  • Communications and content creation including regular email newsletters, social media, press releases and website updates
  • Calendar planning and content creation for social media to include Facebook, Instagram, TikTok, YouTube, LinkedIn, Twitter, website, blog and any other relevant online channels including paid promotional posts in a professional capacity and using analytics to determine engagement
  • Content creation for email communications to our database
  • Work closely with our team to develop email campaigns and write blogs to boost SEO efforts
  • You’ll be aware of the latest advancements with social media, email, PPC, and e-commerce WordPress websites, from a channel perspective. Subsequently, you can utilise them to deliver creative content and strategic targeting that will lead to direct sales. You’ll know how to set up and develop keyword strategies and implement them via your overall SEO strategy and Google Ads campaigns by working closely with the ECommerce Manager
  • You will work closely with the Head of Fundraising & Communications to support fundraising campaigns
  • Develop and maintain a good relationship with external stakeholders including media contacts
  • Create informative and interesting press releases, PR campaigns, press kits and related marketing materials
  • Work closely with internal stakeholders to ensure that all external activity is communicated internally
  • Ensure our content connects to our brand purpose. Encourage community participation, look at ways we can drive our alignment with local communities
  • Collaborate with our diverse teams across the business to better understand our product and our culture
  • Like all staff, you will always act as an ambassador for Sensational Kids

 

Preferred Qualifications, Competencies and Experience

 

  • 3-5 years marketing experience
  • Bachelor’s degree in Marketing/Business or a similar discipline
  • Full clean drivers’ licence and own car is preferable
  • Proficiency in use of Microsoft Office programmes, particularly Word, Excel, Outlook, OneDrive and SharePoint
  • Image editing skills for the creation of social media content and proficiency in graphic design platforms such as Canva
  • Proficiency and experience using email marketing platforms such as Mailchimp
  • Proficiency in doing content updates on a WooCommerce website
  • Knowledge of digital marketing and social media including proficiency in using digital media platforms to include Facebook, Twitter, Instagram, Youtube, Linkedin, TikTok and Google Business
  • Experience in working on and creating communications campaigns, digital advertising and SEO
  • You’ll be comfortable using Google Analytics, social media insights and email data to produce reports and tweak and optimise your campaigns
  • Experience in using social media advertising
  • Experience in using online survey tools
  • Demonstrated track record of business growth, ideally with some experience in online retail/ecommerce
  • Previous role on a small management team in a social enterprise, an entrepreneurial SME or start-up
  • You’ll be happy to work on your own initiative and take full responsibility for all aspects of marketing for products, services and events.
  • Strong oral and written communication skills and interpersonal skills
  • High-level creative thinking and design capabilities – while keeping an eye on budgets and business guidelines/policies.
  • You are someone who keeps up to date with emerging technologies and platforms and is eager to learn new skills
  • You’ll need excellent interpersonal skills and be comfortable working with a range of levels and teams.
  • Proficiency in turning projects around with tight timeframes and deadlines.
  • A creative mind and a head for business are essential
  • A proven ability to develop and maintain networks effectively
  • You’ll have excellent planning and organisation skills and be confident with budgeting and project management.
  • Ability to work independently, learn new skills and apply them within a workplace
  • Attention to detail and accuracy
  • Excellent organisation skills
  • Strong team player with positive attitude
  • Excellent interpersonal and leadership skills

 

Location

 

Sensational Kids has four locations around Ireland with our HQ in Kildare Town so you could be located anywhere in Ireland in the vicinity of any of our four child development centres.

Flexible working arrangements are available including working from home.

 

 

Benefits

 

  • Competitive Salary of €40-€45k per annum
  • Competitive annual leave package with additional annual leave increments
  • Full-time, permanent role with flexible and remote working arrangements
  • Free onsite car parking

 

Hours

This is a  full-time permanent post working five days per week (35 hours) Monday to Friday with flexible working hours options to choose your own hours with hybrid/remote working between the office and home.

Marketing by its nature can involve occasional out of hours/weekend work. Time in Lieu is afforded if weekend/evening working is required.

 

How To Apply

If you are interested in applying and joining our team, please send your CV and cover letter detailing why you believe you are the right person for this role to Karen Leigh, CEO, by email to Karen@sensationalkids.ie

 

Closing date for applications

Please submit your application by 9am Tuesday 9th August 2022.

 

Sensational Kids is an equal opportunities employer